Embarking on the Tune Identity project for the Haus der Kunst museum in Munich was a thrilling endeavor to infuse a disruptive and dynamic visual language into the realm of monthly concerts. The objective was clear – to craft an identity that not only represented the eclectic nature of the musical events but also disrupted conventional expectations.
The visual identity unfolded as a vibrant and audacious exploration, challenging the norm with bold colors, unconventional typography, and striking graphic elements.
Developed at Bureau Borsche.
Art directed by:
[ Mirko Borsche ][ Jean Pierre Meier ]
Footage provided by:
[ Bureau Borsche ][ Haus der Kunst ]